Performance Capital Advisors (PCA) offers a range of services for both public and private Canadian Corporations by employing a methodical, measurable and effective approach to capital market operations in areas of follow-on financing and investor relations. Our services include:
Creation of “institutional ready” marketing materials.
Development of institutional networks with emphasis on ‘crosshair’ targeting.
Implementation of strategic investor relations programs emphasizing key measurable and transparency.
Innovative debt/equity financing assistance through existing networks and channels.
Facilitating relationship building between clients and international investment partners.
Performance Capital Advisors creates and executes sector specific financing, communications and marketing strategies to deliver a focused message to our expansive network of investors and joint venture partners.
Performance Capital Advisors is a private Canadian Corporation. Our team has extensive market experience and has facilitated financial transactions across key industrial, resource, and technology sectors. With our partner network we have offices in Vancouver BC, Toronto On, and Beijing China.
Strategic Investor Outreach
We believe that one of the most important mechanisms for creating value, is the creation and implementation of effective communication programs - effectively communicating a cohesive message to the widest group of interested parties.
Through an exclusive relationship with Toronto-based Dynamic Communications group, we can co-ordinate and facilitate the broadcast of your message.
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Capital Market Funding
Performance Capital Advisors works with private and public companies on the most direct route to capital.
Through strategic relationships with international private equity, we can position your company in front of the 'eyes' most likely to participate in your offering.
Whether you are looking for Debt, Equity or a combination, we will ensure that you are communicating the right message to the right people.
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M&A Consulting
Performance Capital has assisted a number of companies to work through the cost/benefits of combining with another company.
We have represented buyers as well as sellers and have the experience to help source potential acquisitions, facilitate discussions, and (through a relationship with one of the countries most respected valuation firms) advise as to the most efficient go-forward structure.
Performance Capital Advisors delivers value by developing tailored strategic communication strategies that increase the shareholder value so as to reflect the true value of the company. The key elements which allow Performance Capital Advisors to offer a more value added approach are:
Our team is comprised of not just simply communications specialists but also a diverse, experienced and analytical team with functional expertise in investment banking, operational management, corporate compliance, corporate finance, entrepreneurship, and marketing & communications management. This translates into more comprehensive knowledge, ability and understanding on how to meet the client needs.
Our ability to serve client needs in the areas of IR, PR, Corporate Finance and Management Consulting –which of course allows us to offer our clients a more comprehensive package of solutions
By taking advantage of these “value added” network services, our clients can execute on their action plan by bringing the knowledge and experience of our firm, the strengths and networks of our partners and our network of institutional investors.
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Gordon Monk
Principal
Mr. Monk has been involved in finance in a variety of positions, most recently on the institutional sales desk of a leading Vancouver boutique investment bank. Prior to that role, Mr. Monk was a licensed Investment Advisor (Canada & the US) with one of Canada's leading full service investment houses where he focused on trading and equity financing’s. Additionally, Mr. Monk's experience includes operations management, debt syndication, private financing’s and start-up efforts. Mr. Monk has extensive buy-side and sell-side contacts, which has allowed him to be successful with numerous, multi-jurisdictional fund raising efforts. Mr. Monk holds a BA from Wilfrid Laurier University and is currently enrolled in the CFA program. In addition to his with Performance Capital Advisors, Mr Monk is the President and Co-founder of Dynamic Communications Group, a Toronto-based communications company.
Gordon can be reched at gmonk_performcap.com or
1-604-800-0430 ext 100
Brian Martin
Associate
Mr Martin has extensive experience in long term business strategy development and execution for operational improvements and risk reduction with a particular focus in the energy, IT and security sectors. He has lead many 2-5 year roadmaps that transformed business areas from low to high performance through delivery of multi-disciplinary projects and programs. This includes the development of new initiatives, capital investments, putting in place or rationalizing outsourcing arrangements, and merging of business areas to create synergy and efficiency. Mr Martin holds an MBA from Queen's University, an Electrical Engineering degree from University of Alberta and is a registered Professional Engineer. He is often speaking at utility conferences on change management and risk mitigation.
Brian can be reached at bmartin_performcap.com or
1-604-800-0430 ext 106
M&A Transaction Case #1
Performance Capital Advisors advised and facilitated a transaction that involved the sale of a control stake of a Canadian software technology company. The scope of services included valuation analysis, negotiation of ongoing management roles, and arranging equity investment.
M&A Transaction Case #2
Performance Capital Advisors was approached by a European mining company looking for a liquidity event that included an equity financing. After considering several options we introduced the company to a listed Canadian listed mining exploration company and facilated the early discussion that let the the business combination.
Financing Case #1
Performance Capital Advisors was approached by a US-based 'smart grid' technology company with the mandate to raise 5-7 million dollars in private equity financing. After working with management at updating the executive summary, presentation deck, and marketing materials, the co company was successfully positioned in front of an international group of international institutional investors for financing.
Send us an email:
info_performcap.com
The two primary causes of an inability to raise capital are:
I. Lack of confidence in the company by the public as well as institutional investors
II. Lack of exposure & communication of exciting fact based news and new developments
By working closely with management we determine the cause of these negative effects on share value and then design the most effective plan of action to overcome these negative effects.
We understand that in order for any plan of action to be successful, the plan must first be executed. Through our extensive partner network, buy & sell side contacts and proprietary group of high net individuals – Performance Capital Advisors helps develop and execute an action plan build around three pillars.
Based on the parameters of a transaction under consideration, PCA’s involvement can come in the following forms:
I. Management & execution of a comprehensive image program
a. Website design
b. Brand awareness programs
II. Developing ‘institution’ ready marketing materials including
a. Pitch books
b. Presentation decks
c. Executive Summary
d. Institutional-ready marketing pieces
III. Creating an effective fundraising campaign based on the newly created marketing materials that positions the company in front of international Venture Capital and Private Equity Firms.
Outreach Program offers TSX listed companies the opportunity to maximise the market to which press releases and investor information are communicated through utilising our cutting edge call centre technology and international investor call lists and broker networks.
A dedicated CSC-passes business development manager will work with your team to create a communications strategy based around your firm’s key messaging. Prior to significant media releases we will develop a unique script which will be communicated to our clean broker lists by our trained and experienced contact agents. The investor outreach campaign will launch a week prior to the press release and run for six days ensuring optimal exposure of your company to the investment industry. DCG’s Investor Outreach Program offers Companies an alternative to hiring an internal communications person instead allowing for targeted news releases and investor outreach.
Whether your firm is a public company, an investor relations firm or an investor portal DCG’s Investor Outreach Program offers the best use of your communications dollars to hit the widest target market.
